Nigeria: Power Firm Greenlight Planet, Targets 30m Nigerians By 2030
Greenlight Planet, a solar home energy company, said it has delivered clean energy to more than two million individuals in Nigeria, while focusing on rapid innovation of its product and distribution strategy.
On a mission to power the underserved, Greenlight Planet began distributing its Sun KingTM solar home energy products in the country in 2011.
Speaking on its journey in Nigeria so far, Global Business Leader, Sun King-Easy-Buy, Dhaval Radia, said: “Over the last seven years, we have sold more than 500,000 life-changing Sun KingTM solar solutions in Nigeria through strategic distribution partnerships and our own pay-as-you-go distribution channel.
Customers have been quick to recognise that an investment in a Sun King product more than pays for itself over time, with several customers experiencing dramatic improvements in household savings, increased productivity for their small businesses and additional study time for their children.”
He added that the quality and reliability of Sun King TM solar home systems has helped the organisation build a loyal customer base over time. “While we are humbled by the warm acceptance of our products so far, for us this is just the beginning to reaching the 101 million individuals still living without basic access to electricity in Nigeria.
“To ensure that our products are affordable for even the most cash-constrained households, we launched our ‘EasyBuyTM’ pay-as-you-go distribution channel in early 2017,” he said.
According to him, the company’s products enabled with EasyBuyTM (PAYG technology) now allow potential users with limited access to financing to pay for the Sun KingTM products in small instalment over time.
The organisation’s vision, he said, is to establish a world-class distribution and energy financing eco-system for the vast off-grid populations of rural Nigeria.
“With our rigorous efforts and continued innovation, our goal is to power 30 million lives by 2030 in Nigeria. As a company, we envision a world where access to clean, affordable energy allows every individual to maximise his or her potential.”